Colussi Group has grown by 21% in 2016 at sell out
At full pace the production of Pasta Agnesi in the renewed plant of Fossano (CN)
Colussi Group, the first in Italy for growth in 2016 (21,5% up at sell out), invests on pasta sector too.
From tomorrow on, the production of Pasta Agnesi will restart in the renewed plant of Fossano, now turned into a cutting-edge producing pole consequent to important investments made last year. With almost 10 mln euros allocated, the Group has provided the plant with the most innovative production technologies available and with new production lines for pasta products.
Fossano plant, awarded with the most important quality certifications, is equipped for the production of every kind of pasta: durum-wheat, egg, wholegrain, up to the latest high-protein choice, in order to guarantee the brand development.
As widely explained to local authorities, the investment carried out by Colussi Group within Fossano plant represents a significant factor of economic and employment upswing for the whole region.
The decision to move the whole production from Imperia’s to Piedmont plant, announced long ago, is a consequence of the impossibility to adequate and improve the structure of the existing production site according to the requirements of the national and international market of pasta.
The company implemented all the necessary steps aimed at facilitating the reemployment and limitating the social impact on personnel, even through an agreement properly reached with trade unions representatives.
Colussi Group took over the Agnesi brand in 1999 from the French multinational Danone, bringing back this historical pasta brand to Italy and investing once again on a company and brand then in serious distress, both for the indifference of the French management and for the already evident limitations of the production site.
With this new investment on industrial technologies, the Agnesi brand, already re-launched last year in every element of its marketing mix (new pack, new advertising campaign in Italy and abroad, new products), will have the chance to increase its development and its presence in all the markets in which it operates, even planning the expansion towards new product ranges. With 65% of its revenues originating from the international market, Agnesi represents one of the historical Italian food excellences.